Category
Retail & Loyalty
Articles on retail and customer loyalty: types of retail, general and modern trade, loyalty programs, and retailer relationships.
Retail & Loyalty
Getting More Values from Your Existing Customers
Nurturing existing customers is more valuable than constantly acquiring new ones.
· 2 min read
Retail & Loyalty
How to Effectively Run Promotion Campaign for Your Stores
Targeted discounts have been proven more beneficial than uniform ones. Companies can determine which specific area they want to push, which slow-moving stocks…
· 2 min read
Retail & Loyalty
Manage Partial Payment Installments from Stores
Partial payment allows customers (distributors or stores) to pay a portion of the total bill in installments. Payments are made until the total amount is…
· 2 min read
Retail & Loyalty
How to Increase the Effectiveness of the Offline Promotion Program with Data Analytics?
With business becoming increasingly competitive, the company hopes that promotional programs and other offers can generate higher demand.
· 2 min read
Retail & Loyalty
3 Ways to Capitalize on New Technologies to Improve the Customer Retention
While there’s a certain excitement of getting new customers, keeping current customers to keep coming back can result in greater ROI, with 25 times less cost.
· 2 min read
Retail & Loyalty
Build a Community among your Store Networks
Customer service is a continuous process as it never stops until your customers stop buying and using your product.
· 3 min read
Retail & Loyalty
Loyalty Program for Product Advocates
Let’s think about the typical customer’s journey. Consumers are usually compelled to buy products because of their price, quality, design, or by…
· 3 min read
Retail & Loyalty
Create a Promotional Campaign for Your Store Network
Promotional campaigns are the company’s efforts to offer products or services with the aim of attracting prospective customers to buy or consume them.
· 4 min read
Retail & Loyalty
Delving Into POS Usage For Principals
In the supply chain industry, principals sell their products through local distributors to go to retail stores. This is why most principals end up unaware…
· 5 min read
Retail & Loyalty
Trade Marketing Program to Reward Your B2B Retailers
Trade marketing is a B2B marketing strategy executed by manufacturers or principal companies and directed to distributors, wholesalers, and retailers.
· 4 min read
Retail & Loyalty
Using B2B Loyalty Program to Improve Retention
Today’s consumers could be equally likely to trust recommendations from advocates as well as marketing pitches from your brand.
· 3 min read